Kraft is in trouble with the law. A name associated with steady success and dominance is suddenly in an embarrassed and volatile position. Almost impossibly, a company that makes ketchup, pudding, hot dogs, and macaroni and cheese saw its stock drop by more than 25 percent.
Everyone is making fun of Kraft.
For anyone playing the market, we say buy what you know, and we know ketchup, pudding, hot dogs, and macaroni and cheese, so we say buy the dip.