This news item rolled by our eyes on the Twitter feed:
What the heck even is a Bell’s Seasoning? Our first response was to see what the heck exactly this Bell’s Seasoning was according to Google:
Ohhhh—that’s Bell’s Seasoning? The would-be-official seasoning of the Commonwealth of Massachusetts? That stuff we have looked at our whole life our whole lives on shelves at the supermarket without really seeing it, with the vintage packaging that makes it looks like it belongs in a Food Museum?
The packaging is key, though, because when we went to the grocery store to find this stuff on purpose, we scoured the spice area, and ended up asking a guy who was stocking shelves. “Hey, can you help me find this stuff called ‘Bell’s Seasoning’? It’s in a little box with a turkey on it.” The stock guy was like, “Oh yeah, yellow box, let’s see,” and of course he started looking where we had just been looking, but then it hit him, and he walked us over to the end of the aisle, the “end cap,” which was loaded with the stuff.
According to the box we purchased, Bell’s Seasoning contains rosemary, oregano, sage, ginger, marjoram, thyme and pepper. You suspend this stuff in some butter and slather it under the skin of yon Thanksgiving turkey so that the turkey tastes likes something, anything. We’ll give it a shot the next time we’re in charge of a turkey carcass, but meanwhile, we kept thinking about that Google result:
So, in the spirit of Giving, we’d like to congratulate Bell’s Seasoning on its success, and offer this modification to the “Bell’s Ultimate Roast Turkey” recipe: