1. When you see low-hanging fruit, pluck it.
2. The reader is hooked up to a machine that delivers bad feelings, and they stay hooked up to it because it delivers bad feelings.
3. Using this machinery to try to uplift or instruct anyone, or to try to monetize the sensation of uplifting or instructing anyone, is like using a gun to clean their teeth.
4. Literary figures are thin-skinned and ridiculous because they aspire to a paradoxical kind of immortality, to be granted a rarefied form of respect and dignity that will be impossible to certify or validate until long after they are dead and unable to know about it. The truth is that almost nobody is going to remember anything anyone wrote, in whatever format; what survives will survive mostly by accident; and there is most likely an inverse relationship, or a curve eventually bending back to inverse, between seriousness of form and chance of survival.
5. The most important blogging skill is knowing when to stop.
