Remember Shingy? Remember when people had enough free space in their brains to pay attention to Shingy? This would have been a good place to link to the profile of the branding-and-technology prophet/promoter that Maria Bustillos (now of Popula) wrote for Details four years ago, but the Details brand is dead now and the URL just redirects to the GQ homepage. Yet Shingy endures, and yesterday, the advertising department at Oath (motto retrieved by Google: “Build brands people love”) sent a mass email to the company, linking to Shingy’s “8 Takeaways From Advertising Week New York.” From the writeup of those 8 takeaways, we took a dozen words. Use them wisely!
Note: here’s the Shingy profile, surgically extracted from the corpse of Details by the Internet Archive.